Xtralite Rooflights - Rare Creative Group

Designing with Daylight

Xtralite has been a client for several years, during which we have deployed a marketing strategy focused on showcasing the expertise and capabilities of the company, a leader in the rooflight and structural glazing industry.

A key ingredient of Xtralite marketing communications has been the provision of impartial topic guides and best practice advice, which helped greatly to lift the business dialogue out of the product/price arena and focus on identifying the best solution for each client project.

Xtralite_DevSite

Most recently we have refreshed the Xtralite brand style across the literature suite and support documentation and designed and built a new website with improved navigation and content to make it easier for different user audiences to quickly identify the products and project case studies most appropriate to their needs.

A major new feature of the website is an online product selector aimed at users wishing to specify the right modular rooflight for a given projects. Users are able to make selections across a range of product attributes and performance criteria to identify the best fit product, save their selections, request a quote, and download product drawings if required.

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