As we reach the end of 2019 it’s a great time to provide a quick update on life here at Rare and to look ahead to our plans for 2020.
Our new home
We have moved! The lease on our premises in Attercliffe expired at the end of November and we decided to look for a more creative space. After a long search and no less than 12 viewings we found the perfect space at Bells Square in the city centre.
Once a warehouse, Bells Square reminds us a little of Aizlewood’s Mill where we resided for the first 15 years of business. Our new home is a light, airy environment and a perfect creative space to support our future ambitions (more on that later).
A new brand
Our relocation also provided an opportunity for us to evolve our brand as we wanted to refocus the business on our core strengths as a creative and digital agency.
Our Head of Client Services, Joanne, led us through a detailed process of brand workshops, internal discussions and creative development resulting in the updated brand you see on this website and throughout our offices.
The update is an evolution of our old logo with a sympathetic look back to our roots.
The new tagline ‘Connected Creativity’ neatly reflects our ethos of offering fully integrated solutions to support our clients’ business objectives. Why not have a look at the ‘About’ section of our new website for more about our brand story?
I have taken over the full-time leadership of the business from Steve (my father) as he takes a step back to enjoy his retirement after 15 years at the helm. He is continuing to work with Rare as a strategic consultant on major client projects. My sincere thanks go to Steve for his strong leadership and the support/guidance he has given me as we have made this transition.
I am delighted to welcome Myke Meynell to the board as Technical Director. Myke has been with Rare for 5 years and I am excited that we will be leading the business on the next stage of its journey together.
2019 has been a year of some disruption with a number of staff changes and an office move! I hope that 2020 will be a year of consolidation and consistency.
Our new client wins mean that we need to strengthen the team, and as such we are recruiting for a Senior Creative, a PHP Developer and a Senior Account Executive/Account Manager.
We look like having a very strong start to 2020 and we are looking forward to building on both ours, and our clients’ success during the year.
Rare will be closing for the Christmas break at 5.30pm on Friday 20th December and will re-open in the new year on Thursday 2nd January 2020.
Best wishes for Christmas and the New Year.